If you see a product or advertisement that misrepresents or degrades women – whether in a store, online or in a magazine – here’s what you can do to make a difference:
On Twitter, post a description or a picture of the offensive item with this hashtag: #notbuyingit
If enough of us publicly tell these companies that we won’t buy into their offensive advertising or products, we can get their attention and see real change happen! In the past few months alone we’ve seen corporations as big as JCPenney and Gymboree change practices in reaction to public outcry.
Most importantly, just by being a little more aware of the images around us day-to-day, each of us can start to influence our own communities in unique ways. We’ve already heard from mothers in New York who’ve had billboards removed and young people everywhere who are creating media literacy clubs at their schools – these actions are making a difference and building momentum towards shifting our entire culture.